Road Traffic Data

Road traffic data can provide organizations with insights on mobility patterns, speed, travel time & road network performance. A wide range of verticals such as Retail, Real Estate, Governments & Outdoor Advertising turn to traffic data to unlock insights for their business.

How to use this data in CARTO?

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Example of Road Traffic Data Analysis

Local Government Traffic Departments

Local government traffic departments (in this case in Denver) use road traffic data in CARTO to analyze road accidents, allowing their analytics teams to identify patterns and plan infrastructure adjustments, such as traffic lights, crossings and new pedestrianized areas.

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Example of Road Traffic Data Analysis

Last-Mile Logistics Players

Last-mile logistics players rely on traffic data to drive decisions around delivery regions. Using TomTom GPS data, supply chain analysts can find optimal routes at certain times of day to help their fleet avoid traffic and high toll prices by adding advanced truck routing.

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Example of Road Traffic Data Analysis

City of New York

The City of New York uses road traffic data in CARTO to calculate crash rates by segment. Bringing together Open Data on vehicle collisions, with other data relating to speed and traffic density - analysts can identify accident hotspots and work with other departments (such as the Department of Transport) to improve road safety.

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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 960401.