Geomarketing
Don’t waste your advertising dollars targeting campaigns in the wrong locations. Maximize your return with Location Intelligence instead.
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Out of Home Targeting
Whether you’re an adtech player, agency, media planner or OOH estate owner, location intelligence plays an essential role in planning, managing & activating outdoor media campaigns.
Optimize your geomarketing campaigns & understand the “real-world” behaviour of consumers with new data streams such as human mobility, social media & financial insights to hypertarget your campaigns spatially.
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Mobile Online Advertising
Analyzing & visualizing mobile advertising campaigns to understand how the location of impressions affects CTR, leads generated & CPA is becoming a key part of the modern marketer’s data strategy.
By crossing online & offline consumer actions, your brand or agency can build geofencing strategies with visitation, demographic & socio economic data to ensure a higher campaign ROI.
Customer Segmentation
Whether you’re a quick service restaurant (QSR), a retailer, a telco or an ecommerce business, using new geospatial data streams to micro-segment your customers & hypertarget your campaigns by location can have a huge impact on sales.
Whether it’s financial, human mobility, geosocial or weather data - identifying your audiences on a map can shape your marketing strategies to be more efficient, pushing the right message, to the right audience, at the right time, in the right place.
Over 12,000 geospatial datasets available
Take the pain away from selecting, collecting, and analyzing location to understand site performance with our Data Observatory, a one-stop shop for all things geospatial data.
Augment your sales data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations, such as foot traffic & credit card transactions.
Get inspired by our customers
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CARTO is very cloud-driven which is ideal for us as we are able to easily leverage our data in Snowflake. The connection allows us to streamline our ways of working with geospatial data in an unprecedented fashion, bringing us more productivity, capability and scalability.
CARTO’s Location Intelligence platform lets us visualize massive sets of data hosted in Google BigQuery. Thanks to this cloud-native approach to spatial analytics, we have overcome challenges related to scalability and security, and can serve our customers even better.
As a multinational leader, we needed a scalable tool that could process lots of different data streams such as social media & road traffic data, at speed. CARTO’s platform & professional services team has been a key part of our success in bringing location analytics to our clients.
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