Kroton’s Geomarketing Campaign Powered with Data-driven Analysis


Enhance your marketing strategy globally with CartoDB. Discover impact, analyze campaigns, and make informed decisions using location intelligence.

This post may describe functionality for an old version of CARTO. Find out about the latest and cloud-native version here.
Kroton’s Geomarketing Campaign Powered with Data-driven Analysis


Kroton’s Geomarketing Campaign Powered with Data-driven Analysis



When your organization has locations all over the country  or world  sometimes it’s hard to keep up with the progress of different targeted marketing campaigns. How you analyze all that data to determine the impact your organization is having (or not)  makes all the difference in coordinating your next move.

CartoDB helps marketing and communications departments save time and money by adding location intelligence and spatial analytics to their campaigns  identifying where  when  and how a campaign has impact. Kroton  a private educational organization with over 100 campuses in the primary  secondary  and post-secondary segment  fused geographic analysis and marketing statistics to discover where their campaigns were most successful  as well as potential risk from competitors all across Brazil.

Using CartoDB’s location and data analysis platform  Kroton created visualizations to supplement their reports and represent hundreds of locations  as well as integrating CartoDB’s technology into their business intelligence dashboard. In addition to the basic display  Kroton added other miscellaneous information for geomarketing analysis  such as: school locations  competitors  population by census tract  income by census tract  economic profile of students  and distance between the student to the competitor.

Thanks to our capabilities and features  Kroton was able to focus on the creation of a customizable and real-time visualizations that stays updated and easily integrates into their existing platforms. Now  Kroton can see the impact of its campaigns and compare what works and doesn’t  for better  faster decisions.

Discover how Kroton used CartoDB to develop an easy-to-use and integratable data-driven analysis platform to perform geomarketing analytics:

Learn more!

CartoDB’s location intelligence enriches communications and marketing departments with deep insights from geographical and customer data.

We really hope to see more successful cases like this one!

Happy data mapping!