CUSTOMER STORIES

Growing Sports Communities through Geospatial

“Mapping allows people to get a local look and see what it’s like on the ground. We want to accelerate growth, and seeing the strong and weak points in Australia helps. Having local information helps to see why.”

Shayne Ward

AFL National Venues & Community Facilities Manager

“Mapping allows people to get a local look and see what it’s like on the ground. We want to accelerate growth, and seeing the strong and weak points in Australia helps. Having local information helps to see why.”

Shayne Ward

,

AFL National Venues & Community Facilities Manager

The Client

The Australian Football League (AFL)

The Australian Football League (AFL) is the pre-eminent and only fully professional men’s competition of Australian rules football. 1 in every 24 Australians is a member of an AFL club, with record levels of female participation in 2018. The AFL’s Game Development Department has a focus on community facilities around Australia and aims to grow participation in the game.

The Challenge

Bring together player and facility data to increase market penetration

AFL aims for around 3% to 4% growth in community engagement each year and works with a variety of stakeholders including local and state governments and state football bodies to make it possible. They needed a way to communicate quickly about their local needs and use a standardized report to convey their message between all the stakeholders.

Results

A geospatial solution with spatial analysis on the fly

The solution shows the journeys of players from where they live to their club, showing if they pass other clubs on their way. It brings together player and facility data, overlaying it with demographic information from the Census to inform each locality where they have good market penetration.

AFL results asset

Why CARTO?

A Location Intelligence solution to ensure an ROI

To provide the AFL team an intuitive and user-friendly solution (that could be used by non-technical stakeholders across Australia), CARTO partnered with Liveli, the leading provider of mapping product technology in the APAC market. Using Excel and Dropbox connectors for frequently updated data, they were able to seamlessly create simple and beautiful maps.

Transcription

Want to increase your market penetration?

Related content

CUSTOMER STORY
Unlocking Location Intelligence for Retail Marketing

Posterscope uses Location Intelligence for retail marketing to improve their OOH campaigns & target audiences in the right moment.

Read the story
CUSTOMER STORY
Visualizing Linguistic Big Data for Deeper Insights

Read how SIL International, the leader in field linguistics, leveraged CARTO to digitally map their data and provide new, critical insights to their clients.

Read the story
CUSTOMER STORY
Achieving Growth in a Complex Ad Landscape of Data Deprecation

Discover how Choreograph is using geospatial data to revolutionize advertising, thriving in the era of data deprecation while safeguarding user privacy.

Read the story