What is geocoding or reverse geocoding?
Geocoding is the process of assigning longitude and latitude values to street addresses, whilst reverse geocoding is the opposite: identifying the addresses of locations. Geocoding is a key challenge for many GIS professionals & data analysts in enterprise where high-quality location data is critical to provide effective spatial insights.
How can CARTO help with the geocoding process?
Our geocoding services are powered by market leaders such as TomTom, Mapbox and HERE, allowing users to rapidly turn high volumes of address data into latitude and longitude values - using our APIs or point-and-click tools. You can also store your geocoded data, providing more efficiency in your processes.
Why is geocoding a challenge for many organizations?
Reliable geocoding is fundamental for many spatial use cases, particularly where precision matters (e.g. property insurance). Many companies face challenges here, particularly if they are looking to process data across many different countries due to different sources of reference data and aggregation standards. As well as solving this problem with our platform, our Professional Services team also has extensive experience working on highly sophisticated enterprise geocoding challenges and can provide support to improve your workflows and data quality.