Healthcare & Pharma

A patient’s location directly influences their health. Whether it’s disease prevention or clinic site selection, considering spatial in your healthcare analytics can have a drastic impact.

bluecross blueshield insurance customer

Making decisions that are beneficial to your population’s health isn’t easy - with so much health-related data in silos, different formats & systems. Insurers, public health authorities and local governments choose our cloud native geospatial analytics platform, that runs on HIPAA-compliant clouds, to make critical decisions on resource allocation in their communities.

hours less spent on data cleaning per week
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Whether you need to identify a location for a hospital, medical or dental clinic, or a vaccination centre - considering new data streams relating to health, catchment and population is fundamental to ensure superior customer / citizen service and a better return on investment for your organization. Aligning your physical footprint with online health services isn’t easy between private and public initiatives - but using spatial analysis as part of that process is a game changer.

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Optimizing your field sales performance by designing and balancing your territories using CRM data and medical points of interest has become a pharma industry standard. Using spatial data to drive decisions leads to bigger and better deals faster, boosting sales rep productivity and reducing your field’s operational costs.

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Maintaining a steady supply of pharmaceuticals and supplies to medical facilities and pharmacies, whilst ensuring the system is cost-effective is a challenging spatial problem. Using location data streams to monitor distribution management as products move through the supply chain can lead to double digit savings for pharma brands.

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Take the pain away from selecting, collecting, and consuming spatial data with our Data Observatory, a one-stop shop for all things geospatial data.

Augment your own data and broaden your analysis with a wide range of curated datasets on standardized spatial aggregations.


CARTO is a tool where you can very easily visualize all the information that you have about an area. So we geolocalized in CARTO all the information that we have about our clinics, our customers, our competitors, all the points of interests that create a profiling of a clinic, and we see if there is a relation of the characteristics of the clinics and the income & the performance of those clinics.

Juan Jose Casado,

Data & Analytics Corporate Director at Sanitas

90% of our branch & team managers use CARTO's territory planning solutions to manage more than 2,000 sales reps across Europe. Our efficiency & conversion has increased & it’s a key tool in our sales strategy.

Javier Turmo,

National Sales Director for Securitas Direct at Securitas Direct


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Schedule a 20 minute meeting with our experts to understand how you can use spatial analysis in your organization.